Koeneman’s 35-year record of excellence in the hospitality industry will elevate the Member experience at Park Springs and Peachtree Hills Place.
ATLANTA, September 08, 2025 – Isakson Living has appointed long-time Atlanta hospitality industry veteran Brad Koeneman as vice president club services for the developer and operator of the Southeast’s premier life plan communities. Reporting to Isakson Living founder and managing partner Andy Isakson, Koeneman will oversee all Isakson Living independent living communities with a focus on member-facing and operational functions, including strategic planning, member experience, facility management, and financial health.
“Isakson Living communities are renowned for the resort-style living and the vibrant, active lifestyle enjoyed by our Members,” stated Isakson. “As vice president of club services, Brad will apply the expertise he has built managing luxury hotels and restaurants to further enhance the culinary services, recreational activities and premium amenities across our communities, ensuring an exceptional standard of living for our Members.”
Throughout his 35-year career, Koeneman has established a reputation for building successful, people-focused organizations in the luxury hospitality sector. Most recently, he served as general manager of Hilton Atlanta for nearly 20 years. Under his leadership, service scores rose by 48%, team member engagement improved, turnover decreased to under 20%, and the property was named “Hotel of the Year” three times. His career spans three decades, with experience managing flagship hotels, four-diamond restaurants, country clubs, and a historic inn.
“Isakson Living’s belief that seniors could thrive at every age and every stage, and that retirement communities should support both individuals and families through life’s transitions, resonates deeply with me,” said Koeneman. “My goal has always been to foster workplaces where team members are fulfilled, which in turn creates exceptional guest experiences, all while contributing positively to the Atlanta community. After meeting Andy and Kevin Isakson, I felt an immediate alignment with their vision and values.”
Koeneman holds a Bachelor of Science in finance and psychology from Florida State University in Tallahassee, Fla.
About Isakson Living
Atlanta-based Isakson Living creates communities that focus on active, independent lifestyles, better health and more control for the members of its communities. At Isakson Living communities, our comprehensive healthcare services are linked with wellness programs and health-supporting environments, including physicians trained in geriatric medicine who can serve as the members’ primary care physician, physical therapy, Medicare-certified clinics and skilled nursing care, assisted living, memory care, and home care services. For more information, visit www.isaksonliving.com/.
About Peachtree Hills Place
Peachtree Hills Place offers discerning adults a unique experience in its luxury 55+ life-plan community (LPC) in Buckhead, which features amenities compatible with an active lifestyle, fine dining in an elegant clubhouse, engaging programming including two regulation-sized croquet lawns and unparalleled service. The Terraces at Peachtree Hills Place’s assisted living, memory care, skilled nursing and short-term rehabilitation communities practice the relationship-based person-directed household model of care, which focuses on emotions to ensure members are living a life with purpose. For more information, visit www.peachtreehillsplace.com.
About Park Springs
Park Springs is an award-winning resort-style life plan community offering best-in-class independent living, assisted living, memory care and Medicare-certified skilled nursing on a beautiful 61-acre campus in Stone Mountain, Georgia. Park Springs’ long-term care, memory care and assisted living communities practice the relationship-based person-directed household model of care, which focuses on emotions to ensure members are living a life with purpose and aging with dignity. For more information, visit www.parksprings.com/.
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